About Us
We appreciate you taking the time today to visit our website. Our goal is to give you an interactive tour of our new and used inventory, as well as allow you to conveniently get a quote, schedule a service appointment, or apply for financing.
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our website for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
About Hartnell Chevrolet - 105+ Years Serving Salem & Kenosha, Wisconsin
Since 1919, Hartnell Chevrolet has been more than just a car dealership in Salem, Wisconsin—we're a trusted partner to families and businesses throughout Kenosha County and southeastern Wisconsin. For over a century, four generations of the Hartnell family have built lasting relationships based on honest service, fair pricing, and genuine commitment to our community.
Our History: Over a Century of Automotive Excellence
Established in 1919
Hartnell Chevrolet opened its doors in 1919 in Salem, Wisconsin, when automobiles were still a novelty. What started as a small automotive business has grown into one of southeastern Wisconsin's most trusted Chevrolet dealerships, serving Salem, Kenosha, Burlington, Lake Geneva, and surrounding communities for over 105 years.
Four Generations of Family Ownership
Unlike corporate-owned mega-dealerships, Hartnell Chevrolet remains proudly family-owned and operated. Our fourth generation of Hartnells continues the tradition of personalized service, community involvement, and customer-first values that have defined our dealership since day one.
A Salem Institution
Located at 7800 Antioch Rd in Salem, WI, we've witnessed and adapted to over a century of automotive innovation—from the Model T era to today's advanced electric and hybrid vehicles. Through it all, our commitment to Salem and Kenosha County has never wavered.
Our Values: What Makes Hartnell Chevrolet Different
Honest, No-Pressure Sales
We've earned our reputation over 105 years by treating customers with respect and honesty. No high-pressure tactics, no games, no gimmicks. When you visit Hartnell Chevrolet in Salem, you'll work with experienced sales consultants who listen to your needs and help you make the right decision—not the quickest sale.
Community Commitment
As a family-owned Salem business, we're invested in our community. We live here, work here, and support local organizations, schools, and events throughout Kenosha County. When you buy from Hartnell, you're supporting a local business that gives back.
Long-Term Relationships
We don't measure success by one-time transactions. Many of our customers have bought multiple vehicles from us over decades. Some families span three or four generations of Hartnell customers—a testament to the trust we've built in Salem and beyond.
Experienced Team
Our sales consultants and service technicians average over 20 years of automotive experience. This isn't a revolving door of inexperienced staff—when you work with Hartnell Chevrolet, you're working with seasoned professionals who genuinely know the business.
Quality Over Quantity
We're not the biggest dealership in Wisconsin, and we're proud of that. Our Salem location allows us to provide personalized attention that mega-dealers can't match. You'll never feel like just a number at Hartnell Chevrolet.
Transparency & Trust
From vehicle pricing to service estimates, we believe in complete transparency. No hidden fees, no surprise charges, no fine print tricks. What we quote is what you pay—backed by our century-plus reputation.
What We Offer Salem, Kenosha & Southeastern Wisconsin
New Chevrolet Vehicles
Complete selection of new Chevrolet cars, trucks, and SUVs including Silverado, Equinox, Traverse, Blazer, Tahoe, Suburban, Colorado, Trax, Trailblazer, Corvette, and Camaro. Serving Salem, Kenosha, Burlington, Lake Geneva, and all of southeastern Wisconsin.
Quality Used Vehicles
Carefully inspected pre-owned cars, trucks, and SUVs—all makes and models. Every used vehicle comes with a detailed CARFAX report and our commitment to honest disclosure. Chevrolet Certified Pre-Owned vehicles available with comprehensive warranties.
Expert Service Department
Factory-certified Chevrolet technicians with decades of experience. From routine oil changes to major repairs, we service all makes and models using genuine GM parts. Convenient Salem location for Kenosha County residents.
Genuine GM Parts
Complete inventory of genuine GM OEM parts and ACDelco products. Special orders available with fast delivery. Supporting DIY mechanics and professional shops throughout Salem and Kenosha areas.
Flexible Financing
In-house finance department working with multiple lenders to secure competitive rates. We work with all credit situations—first-time buyers, credit challenges, and everyone in between. Local decision-making means faster approvals.
Proudly Serving Southeastern Wisconsin Since 1919
From our convenient Salem location at 7800 Antioch Rd, Hartnell Chevrolet has served generations of customers throughout Kenosha County and southeastern Wisconsin. Our central location makes us easily accessible from:
Salem, Wisconsin
Our hometown and headquarters since 1919. Right here on Antioch Road, we've been part of the Salem community for over a century.
Kenosha, Wisconsin
Just 15 minutes south via Highway 83. We've served countless Kenosha families and businesses with quality vehicles and honest service for generations.
Burlington, Wisconsin
Easy 20-minute drive west on Highway 142. Burlington residents have trusted Hartnell for new and used vehicles, service, and parts for decades.
Lake Geneva, Wisconsin
Serving the Lake Geneva area for over 100 years. Just 25 minutes southwest—your trusted Chevrolet dealer near the lake.
Twin Lakes, Wisconsin
Our neighbors to the south. Quick 12-minute drive for all your Chevrolet sales and service needs.
Paddock Lake, Wisconsin
Less than 10 minutes away via Highway 50. Convenient access to factory-certified Chevrolet service and genuine GM parts.
Union Grove, Wisconsin
North of Salem—about 18 minutes via Highway 83. Serving Union Grove with honest automotive sales and service.
Pleasant Prairie & Antioch, IL
We welcome our Illinois neighbors! Just across the state line with convenient access from Pleasant Prairie and Antioch.
We also proudly serve Bristol, Randall, Wilmot, Silver Lake, Powers Lake, and all communities throughout Kenosha County and southeastern Wisconsin. If you're within driving distance of Salem, we're here to serve you with the same family values and honest service that have defined Hartnell Chevrolet for over 105 years.
Why Choose Hartnell Chevrolet Over Other Dealers?
Hartnell Chevrolet vs. Large Corporate Dealerships
Family-Owned Values vs. Corporate Metrics
At Hartnell: Four generations of family ownership means we care about reputation, relationships, and long-term community standing—not just quarterly sales quotas.
Large Dealers: Corporate-driven sales targets often lead to high-pressure tactics and focus on transaction volume over customer satisfaction.
Experienced Team vs. High Turnover
At Hartnell: Our team averages 20+ years in the automotive business. You'll work with the same knowledgeable people visit after visit.
Large Dealers: High employee turnover means you might never see the same salesperson or service advisor twice.
Local Decision-Making vs. Corporate Bureaucracy
At Hartnell: Financing decisions, trade-in values, and service approvals are made right here in Salem by people who care about your satisfaction.
Large Dealers: Multiple approval layers and corporate policies can slow everything down and reduce flexibility.
Community Investment vs. Absentee Ownership
At Hartnell: We sponsor local teams, support Salem schools, and give back to Kenosha County because this is our home too.
Large Dealers: Profits leave the community, going to corporate headquarters in other states.
The Hartnell Promise
- v No High-Pressure Sales: Take your time, ask questions, and make informed decisions
- v Honest Pricing: Transparent, competitive prices with no hidden fees or games
- v Quality Service: Factory-certified technicians using genuine GM parts
- v Fair Trade Values: Honest appraisals on your trade-in without lowball tactics
- v Local Expertise: Over 100 years serving southeastern Wisconsin—we know this market
- v Warranty Support: We're here for the life of your vehicle, not just the initial sale
Meet the Hartnell Chevrolet Team
Behind every great dealership is a great team. At Hartnell Chevrolet, our employees aren't just staff—many have been with us for decades, some for their entire careers. This stability means you'll receive consistent, knowledgeable service from familiar faces who genuinely care about your automotive needs.
Sales Team
Our experienced sales consultants don't work on aggressive commission structures that incentivize pressure. They're here to help you find the right vehicle for your needs and budget, whether that's a new Silverado, a pre-owned SUV, or anything in between.
Service Department
Factory-certified Chevrolet technicians with ASE certifications and decades of hands-on experience. They've seen it all and can diagnose and repair any issue quickly and correctly—using genuine GM parts and following factory specifications.
Parts Department
Knowledgeable parts specialists who can find exactly what you need, whether it's a common maintenance item or a hard-to-find component for an older vehicle. We support both retail customers and professional mechanics throughout the Salem and Kenosha areas.
Finance Department
Our finance team works with multiple lenders to find competitive rates and terms that fit your budget. We specialize in working with all credit situations and take pride in helping first-time buyers, credit rebuilders, and everyone in between.
Visit Hartnell Chevrolet in Salem, Wisconsin
Hours of Operation
Sales Department:
Monday-Thursday: 8:30 AM - 8:00 PM
Friday: 8:30 AM - 6:00 PM
Saturday: 8:00 AM - 4:00 PM
Sunday: Closed
Service Department:
Monday-Friday: 7:30 AM - 6:00 PM
Saturday: 8:00 AM - 4:00 PM
Sunday: Closed
Easy to Find from Anywhere in Southeastern Wisconsin
- From Kenosha: 15 minutes north on Highway 83
- From Burlington: 20 minutes east on Highway 142
- From Lake Geneva: 25 minutes northeast via Highway 50 and 83
- From I-94: Exit 344, west on Highway 142 to Highway 83 north
Experience the Hartnell Difference
Over 105 years of family ownership. Four generations of honest service. Thousands of satisfied customers throughout Salem, Kenosha, and southeastern Wisconsin. Whether you're looking for a new Chevrolet, quality used vehicle, expert service, or genuine parts, we invite you to experience the difference that a century-plus of integrity makes.
Visit us at 7800 Antioch Rd, Salem, WI 53168
Your trusted Chevrolet dealer serving Salem, Kenosha, Burlington, Lake Geneva, and all of southeastern Wisconsin since 1919.
